Challenges of audience development in the age of platforms
DATE:
Friday 23.09.22
9:30 h
Talk
While it has always been a challenge to reach the right audience for our festival, stand out among all the content coinciding with our event and getting it to the silver screen, after two years of pandemic and emergence of platforms offering video-on-demand, the challenge has become even more demanding. Are we enemies? Are we allies? How can we explain to the public what our value proposition is? Will film festivals be a space for the new generations to interact with audiovisual content from another perspective?
Date:
Friday 23
Time:
9:30 h
Place:
Disseny Hub Barcelona – Auditori
Speakers:
Moderator:
Challenges of audience development in the age of platforms
DATE:
Friday 23.09.22
9:30 to 10:30 h
Talk
While it has always been a challenge to reach the right audience for our festival, stand out among all the content coinciding with our event and getting it to the silver screen, after two years of pandemic and emergence of platforms offering video-on-demand, the challenge has become even more demanding. Are we enemies? Are we allies? How can we explain to the public what our value proposition is? Will film festivals be a space for the new generations to interact with audiovisual content from another perspective?
Date:
Friday 23
Time:
9:30 h
Place:
Disseny Hub Barcelona – Auditori
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